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February 27, 2017
By: TOM BRANNA
Editor
CHINA: Digital benchmarking firm L2 Inc. has released its fourth annual Digital IQ Index: Beauty China 2017, which benchmarks the digital performance of 98 beauty brands operating in the country. “In the last five years, online beauty sales channels have rapidly expanded, cross border e-commerce and makeup are increasingly popular categories, and consumer preference is shifting to higher-end goods,” said Danielle Bailey, head of APAC research at L2. According L2’s fourth annual Digita...
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